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By Phil Morettini 7 Comments

Starting Software Product Businesses Within Service Companies

The main focus of my consulting practice is on commercial software product businesses, whether traditionally licensed, mobile, open source, SaaS–or some combination of all of these. While many software product businesses are originally organized with that purpose in mind, a remarkably large number of others started in another business. Let’s take a look at software […]

Filed Under: Business Models, Corporate Strategy, General Management, Interim Executive Management, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage, VARs Tagged With: business model, capitalization, consultant, consulting, consumer software, Corporate Culture, End User, Government Contractor, hardware, high tech, marketing, outsourcing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, software, Software Consulting, Software Product, Software services, startup, strategy, Systems, VAR

Article Categories

  • B2C
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  • enterprise software
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  • General Management
  • hardware
  • Interim Executive Management
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  • market research
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  • mid-market
  • Online Marketing
  • Operations
  • Pricing
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  • Promotion
  • Retail
  • SaaS
  • sales
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  • Startup/Early Stage
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  • VARs
  • Videos

Article Tags

B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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