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By Phil Morettini 10 Comments

Forecasting New Technology Products

Forecasting is a thankless job. It’s a lot like being a referee or umpire in your favorite sport; the only time a game official is noticed is when they do something wrong! Similarly, a forecaster’s primary aim is too stay out of the “news”. Unfortunately, sales forecasting methods for new tech products don’t always allow […]

Filed Under: market research, Pricing, Product Marketing/Management, Startup/Early Stage Tagged With: bottom up, forecast, forecasting, hardware, new product, product, product management, product marketing, revenue, sales, smoothing, software, technology, top down, trend, units

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Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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