In most tech companies, Product Marketing and Product Development/Software Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function. This usually (but not always) includes both current product management/marketing and future product planning. This is certainly an appropriate way to organize a software […]
Trade Shows for Software & Technology Firms – Do They Still Make Sense?
Let’s talk about what for a lot of folks is a marketing method from a bygone era. I’m referring to the Trade Show, or Trade Fair as they’re called in most places outside of the US. At one point long ago, Trade Shows were a staple in almost every tech company’s marketing budget. Shows like […]
Forecasting New Technology Products
Forecasting is a thankless job. It’s a lot like being a referee or umpire in your favorite sport; the only time a sports game official is noticed is when they do something wrong! Similarly, a forecaster’s primary aim is to stay out of the internal company “news”. Unfortunately, sales forecasting methods for new tech products […]
