There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Technology Monetization Strategies, Loss Leaders and the Network Effect
Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]
You Should Scale Your Tech Company Sales Force When…..
Many tech executives would finish the sentence in the title above with something like “when you ship your first product”, “when you start your company” or “as soon as possible”. All have a similar meaning–every tech company needs sales revenue and would like as large of a hardware or software sales force as possible to […]
Balancing Strategy and Execution in Tech Companies
Most of us have heard some variation of the old axiom “Don’t worry about strategy, it’s all in the execution”. I often say myself that I prefer an average strategy and great execution to the opposite. But the reality is that in most cases in a tech business you need to do a pretty good […]
