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You are here: Home / Archives for Business Models

By Phil Morettini Leave a Comment

Technology Monetization Strategies, Loss Leaders and the Network Effect

Often, software, hardware, and Internet entrepreneurs pursue passion projects or come across one of those “great ideas”. Those ideas that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company. But unfortunately, the list of key ingredients to […]

Filed Under: Business Models, Corporate Strategy, SaaS, Startup/Early Stage Tagged With: consumer software, early stage, free, Freemium, hardware, high tech, loss leader, monetization, monetization strategies, monetization strategy, monetize, network effect, online marketplaces, open source, Pricing, product marketing, SaaS, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

Balancing Strategy and Execution in Tech Companies

Most of us have heard some variation of the old axiom, “Don’t worry about strategy, it’s all in the execution.” Strategy vs execution is an ancient argument.  I often say that I prefer an average strategy and great execution, rather than the opposite. However, the reality is that in most cases, a tech business’s success […]

Filed Under: Business Models, Corporate Strategy, Operations, Startup/Early Stage Tagged With: CEO, early stage, hardware, high tech, management, marketing, software, startup, strategy, strategy vs execution, tech, tech company strategy, technology

By Phil Morettini 1 Comment

Platforms, Applications and the Software Market Lifecycle

a In the early days of a software market segment, people building new software applications often try to be all things to all people. The idea of a “software platform” is usually not a consideration. The segment is typically growing fast, and the idea is to meet as many market needs as possible. But as […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Mergers & Acquisitions, Product Marketing/Management, Software/Product Development Tagged With: early stage, management, market, marketing, point applications, Product Development, product management, product marketing, SaaS, software, software applications, software platform, software platforms, startup, strategy

By Phil Morettini 2 Comments

Corporate Constraints in Tech Product Strategy Development

It’s obviously important to have as good a product strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. Corporate strategy development is critical for tech product companies. But I also subscribe to the old notion that it’s better to have an average strategy […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Product Marketing/Management, Software/Product Development Tagged With: business model, CEO, channel sales, corporate strategy, hardware, high tech, management, market, marketing, product, product management, strategy, strategy development, tech

By Phil Morettini 3 Comments

The Tech Industry Balancing Act: Innovation vs. Process

The question of how to balance innovation and process is an age-old management argument in companies of many types, but is especially critical in software and hardware companies. Which is more effective: a “loose” work culture that allows experimentation and “constructive failure”, thereby fostering innovation. Or a more tightly-controlled environment that puts a premium on […]

Filed Under: Business Models, Corporate Strategy, General Management, Operations Tagged With: business model, consulting, early stage, growth, innovation, innovation process, maturity, process, strategy, tech, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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