I wanted to give you a heads up on another great site I ran across a couple of months ago. It’s whitepapersource.com White papers are one of those marketing ideas that have become quite popular in recent years, but if you’ve never created and used one, it can be a little intimidating to get started. […]
Free Search Engine Optimization tools
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by marketleap: http://www.marketleap.com/publinkpop/default.htm There are three great tools available on this site. 1) A link […]
CRM Blog
For you marketers and CEOs out there, I wanted to share a great resource to educate and keep you up to speed about this important topic. Jim Berkowitz is a long-time CRM expert, and his CRM Mastery E-Journal is just packed with information on the topic. This blog does a great job of tracking industry […]
Direct Email–Good or Evil?
One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]
