It’s obviously important to have as good a product strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. Corporate strategy development is critical for tech product companies. But I also subscribe to the old notion that it’s better to have an average strategy […]
What the Heck is Customer Development?
The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]
Strategies for a Technology Market Upturn
We’ve been plodding along economically for quite a while now. This middling US and Worldwide economy has really frozen a lot of normal business activity. Senior managements at software and hardware companies generally view minimal risk for a significant downturn at this point, but also have long been waiting for clear signs of a robust […]
SaaS Development Gone Wild
Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]
Market Research for Software Products
Software product market research is one of the most important activities in any software business. Whether you have a clean-sheet startup company or a multi-billion-dollar industry giant, this is crucial. It matters not whether you produce on-premise products, SaaS, Open Source, mobile software, etc. Building products that meet marketplace needs and that the target audience […]
