The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high tech world. It does get discussed on a piecemeal basis, as the need to disclose something sensitive to a customer or partner pops up. In general, I’ve […]
Software Product/Market Fit
Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
Extending ROI With Spin Off Technology Products
Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
6 Biggest Obstacles That Startup Software Management Teams Must Overcome
You’ve found a hole in a software market segment. Maybe it came about because of a personal need that you couldn’t find a product to fulfill, or your VAR or consulting company realized that customers were asking for the same custom solution over and over again. There are many ways that software startup companies are […]
