Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
Extending ROI With Spin Off Technology Products
If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
You Should Hire Your First Product Manager When……
In a technology startup company, many functions are deemed “critical”. Unless the company is heavily funded, probably by institutional capital, even some of the most critical functions are often not individually staffed in the beginning. Much of the time, a founder or early employee splits time between several functions, doing the best he or she […]
Platforms, Applications and the Software Market Lifecycle
a In the early days of a software market segment, people building new software applications often try to be all things to all people. The idea of a “software platform” is usually not a consideration. The segment is typically growing fast, and the idea is to meet as many market needs as possible. But as […]
