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You are here: Home / Archives for Software/Product Development

By Phil Morettini Leave a Comment

Transparency vs. Protecting Tech IP

The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high tech world. It does get discussed on a piecemeal basis, as the need to disclose something sensitive to a customer or partner pops up. In general, I’ve […]

Filed Under: Business Models, Corporate Strategy, Software/Product Development Tagged With: business model, consultant, consulting, hardware, high tech, intellectual property, IP, IP disclosure, IP protection, management, Phil Morettini, PJM Consulting, product, Product Development, proprietary information, software, tech, technology

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, early stage, growth, hardware, high tech, management, PJM Consulting, product, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

6 Biggest Obstacles That Startup Software Management Teams Must Overcome

You’ve found a hole in a software market segment. Maybe it came about because of a personal need that you couldn’t find a product to fulfill, or your VAR or consulting company realized that customers were asking for the same custom solution over and over again. There are many ways that software startup companies are […]

Filed Under: Corporate Strategy, Financing, General Management, sales, Software/Product Development, Startup/Early Stage Tagged With: CEO, channel sales, consultant, Corporate Culture, direct sales, early stage, Phil Morettini, PJM Consulting, product, Product Development, SaaS, software, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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