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You are here: Home / Archives for Startup/Early Stage

By Phil Morettini Leave a Comment

Are You Cut Out to Be a Tech Entrepreneur?

Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]

Filed Under: Startup/Early Stage Tagged With: becoming a tech entrepreneur, entrepreneur, Entrepreneurship, SaaS startup, software, startup, Startup Management, tech entrepreneur

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

By Phil Morettini Leave a Comment

7 Reasons that VC Said No to your Startup

Raising money is the “Holy Grail” early milestone for a great many entrepreneurs leading software and hardware companies. Even though I’ve been in that position and have done it myself, I’ve always found this phenomenon a bit curious. There is a romantic element to the successful raising of funds – someone loves me (my company)! […]

Filed Under: Financing, Startup/Early Stage Tagged With: consultant, consulting, early stage, early stage tech ceo, fundraising, high tech, investor, management, Phil Morettini, professional investor, SaaS, startup, tech, technology, technology venture capital, VC, Venture Capital

By Phil Morettini 2 Comments

KPI Metrics for Software and Hardware Technology Company Success

There is a range of operating styles among entrepreneurs in hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in the […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: ARR, burn rate, CAC, CEO, consultant, consulting, CRR, data analytics, early stage, failure rates, Gross Profit Margin, hardware, high tech, KPI metrics, KPIs, LTV, management, MRR, NPS, Phil Morettini, PJM Consulting, revenue, RGR, SaaS, software, startup, tech, technology, VC

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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