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You are here: Home / Archives for 2 step distribution

By Phil Morettini 2 Comments

Channel Pricing Strategy for Software and Hardware Products

Pricing software products and SaaS offerings is always a difficult exercise. With high product development costs, but very low costs of goods sold, there are many different strategies that people have followed successfully (and not so successfully!) over time. Pricing hardware products is a bit simpler because there is generally a significant cost of goods […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, hardware, Pricing, Product Marketing/Management Tagged With: 2 step distribution, channel, channel marketing, channel pricing, channel pricing strategies, channel pricing strategy, channel sales, conflict, consultant, direct sales, discounts, distribution, hardware, management, multi-channel, Phil Morettini, PJM Consulting, Pricing, Retail, software, technology, value, value-based pricing, VAR, volume

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B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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