You’ve found a hole in a software market segment. Perhaps it arose from a personal need that you couldn’t find a product to fulfill, or you worked in a VAR or consulting company and realized that customers were repeatedly asking for the same custom solution. So you created a standard software product or SaaS application, […]
Corporate Constraints in Tech Product Strategy Development
It’s obviously important to have as good a product strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. Corporate strategy development is critical for tech product companies. But I also subscribe to the old notion that it’s better to have an average strategy […]
What the Heck is Customer Development?
The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]
Accessing Remote Software Markets
More often than not, software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. This occurs when a home market focus is intended to build an initial reference customer list of 10-20 customers, or lasts until the company establishes […]
Strategies for a Technology Market Upturn
We’ve been plodding along economically for quite a while now. This middling US and Worldwide economy has really frozen a lot of normal business activity. Senior managements at software and hardware companies generally view minimal risk for a significant downturn at this point, but also have long been waiting for clear signs of a robust […]
