A question that often arises with early-stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers/retailers, or OEM partners?” Best Technology Sales Method: It depends The answer, like most topics discussed in this forum, is rarely as […]
Channel Conflict
In my consulting practice I do a lot of work with software and hardware companies in area of channel development. One of the hardest things to manage while growing a channel business is the inevitable conflict between all the players throughout your various distribution methods, including your direct sales force. Of course, my colleagues in […]
International Distribution of Software Products
Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]
