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You are here: Home / Archives for Promotion

By Phil Morettini 6 Comments

High Tech PR

Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]

Filed Under: Marcom, Promotion, Startup/Early Stage Tagged With: early stage, hardware, marketing, Marketing Mix, Phil Morettini, PR, PR Agency, PR Company, PR Firm, Press Relations, Product News, Promotion, Public Relations, SaaS, software, strategy, tech, Tech PR, technology, technology public relations

By Phil Morettini 2 Comments

Direct Email–Good or Evil?

One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, sales Tagged With: B2B, CAN SPAM Act, consultant, consulting, consumer software, direct email, direct mail, direct marketing, direct response marketing, direct sales, email marketing, in house list, marketing, online, opt in, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, software, spam, tech

By Phil Morettini 1 Comment

Pricing High Tech Products

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant priced at $3.99, you’re not likely to see someone else offering the same-size package of peas at $19.99. But it’s different for SaaS […]

Filed Under: Pricing Tagged With: consulting, hardware, hardware pricing, high tech, market segment, market segmentation, mobile software pricing, Phil Morettini, PJM Consulting, Price, product management, product marketing, Promotion, SaaS pricing, software, value, value pricing, value-based, value-based pricing

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Product Marketing/Management, Software/Product Development Tagged With: consultant, consumer software, distribution, hardware, high tech, management, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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