Apple computer and its red-hot iPhone have dominated the business news recently. By all accounts, with good reason. I haven’t had the opportunity to play around with an iPhone yet, but the early reviews have been very positive. Initial interest demand has been high, especially given the usual amount of mystery and intrigue woven by […]
Selling Through OEMs
I’ve previously discussed selling through VARs as a distribution channel strongly favored (maybe a bit too much!) by many early-stage technology and software companies. In this article, I will look at another “holy grail” channel that is often misunderstood and misused: The Hardware & Software OEM Channel. This channel can pay big dividends. But more […]
Contrasting Software & Hardware Businesses
As regular readers are aware, much of my consulting practice centers on working with software-based companies such as SaaS and infrastructure software. But I have substantial hardware market experience as well, so I also work with hardware companies. A debate around hardware vs software business models is something that you don’t often see a lot. […]
The High Tech House
So, looking around for a really big opportunity that isn’t yet being served? Look no further than the High Tech house. Yes, I know, all the big computer and consumer electronics companies are investing billions in the market for pumping entertainment content via fat pipes into and throughout the home. And no doubt, this is […]
Apple Computer
Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]
