There is a lot of different stuff written about sales and marketing, and even more specifically, tech sales & marketing. Much of it is very good. Some is awful. What I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, these […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
How Much Product Marketing Does a Tech Company Need?
This seems like an odd question to those in the software and hardware technology business. Those who actually value product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases, that’s not […]
You Should Hire Your First Product Manager When……
In a technology startup company, many functions are deemed “critical”. Unless the company is heavily funded, probably by institutional capital, even some of the most critical functions are often not individually staffed in the beginning. Much of the time, a founder or early employee splits time between several functions, doing the best he or she […]
Platforms, Applications and the Software Market Lifecycle
a In the early days of a software market segment, people building new software applications often try to be all things to all people. The idea of a “software platform” is usually not a consideration. The segment is typically growing fast, and the idea is to meet as many market needs as possible. But as […]
