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By Phil Morettini Leave a Comment

Technology Monetization Strategies, Loss Leaders and the Network Effect

Often, software, hardware, and Internet entrepreneurs pursue passion projects or come across one of those “great ideas”. Those ideas that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company. But unfortunately, the list of key ingredients to […]

Filed Under: Business Models, Corporate Strategy, SaaS, Startup/Early Stage Tagged With: consumer software, early stage, free, Freemium, hardware, high tech, loss leader, monetization, monetization strategies, monetization strategy, monetize, network effect, online marketplaces, open source, Pricing, product marketing, SaaS, software, startup, strategy, tech, technology

By Phil Morettini 1 Comment

7 Biggest Issues Faced by Management Teams in Mature Software Companies

So your software management team has broken through that difficult startup phase, and the company has become profitable. Maybe have reached a dominant share of your market segment. Times are good, and that usually lasts for a while. You’ve become what’s known as a mid-sized or even a large software company. Throughout this article, we’ll […]

Filed Under: Corporate Strategy, General Management, Mergers & Acquisitions, Operations, SaaS Tagged With: Corporate Culture, growth, large software company, management, mature software company, Product Development, product marketing, software, software management team, strategy

By Phil Morettini Leave a Comment

Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini Leave a Comment

SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

By Phil Morettini Leave a Comment

Shadow IT in the Enterprise

If you’ve ever worked in a large corporation or been in the enterprise software or hardware business for any length of time, you’re familiar with the frustrations expressed by AND about the IT department. The IT department is typically the scorn of many folks who rely on them for the systems and support which allow […]

Filed Under: Corporate Strategy, enterprise software, hardware, Product Marketing/Management, SaaS, sales, Startup/Early Stage Tagged With: B2B, business model, BYOD, cloud, Cloud Computing, Cloud Services, cloud-based, direct sales, hardware, high tech, iPhone, IT, IT department, management, marketing, Phil Morettini, PJM Consulting, SaaS, security, Shadow IT, software, Stealth IT, tech, technology, VP Sales and Marketing

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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