You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]
B2C Strategies to Enhance Growth of B2B Software Companies
Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups
So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]
Software Product/Market Fit
Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
