Bitcoin and by corollary it’s key underlying technology – Blockchain – have been all over the news this year. Not just the financial news or the business news, but pretty much every media outlet of any kind has rarely gone more than a few days without some type of BitCoin or Blockchain coverage. And why […]
The Tech Startup Company: Filling in the Gaps
There are a lot of ways to look at the journey of starting and growing a tech startup company to maturity. One way to look at it is like solving a puzzle. A big, scary, complex puzzle with thousands of shapes, colors and pieces. Every tech startup, from the most royal, well-funded ones to the […]
Building a SaaS Company on a Budget by Outsourcing
SaaS companies are started in many different ways. Some have a big idea, go get Angel or VC funding and start hiring executives and employees in droves. Others grow out of an existing business such as a software services company or a VAR. But what about the guy or gal that has an idea on […]
Securing the First 100 Customers for Your SaaS Startup
You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]
B2C Strategies to Enhance Growth of B2B Software Companies
Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
