Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]
Software Company Diversification
Software company management teams must make many difficult strategic decisions. One is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket.”How much software company diversification is desirable? The answer certainly depends on the details. One obvious way of differentiating how much diversification is appropriate […]
Startup Mistakes by Software and Hardware Tech Companies
Starting a company, any kind of company is the hardest thing to do in business. Sez me. It’s also one of the most rewarding and fun, if you’re built for the startup experience–though not everyone is. Technology startups have their own unique challenges. There are many different ways to drive off the road, some of […]
The Future of Venture Capital Funding in High Tech
Like almost every aspect of the economy, venture capital financing of High Tech Hardware and Software startups was down during the Covid pandemic. A reduction in VC funding continues today. There was pressure on most segments of the economy, and the worldwide financial system was no exception. The preferred exit strategy for Venture Capitalists, the […]
