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By Phil Morettini 2 Comments

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

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7 Reasons that VC Said No to your Startup

Raising money is the “Holy Grail” early milestone for a great many entrepreneurs leading software and hardware companies. Even though I’ve been in that position and have done it myself, I’ve always found this phenomenon a bit curious. There is a romantic element to the successful raising of funds – someone loves me (my company)! […]

Filed Under: Financing, Startup/Early Stage Tagged With: consultant, consulting, early stage, early stage tech ceo, fundraising, high tech, investor, management, Phil Morettini, professional investor, SaaS, startup, tech, technology, technology venture capital, VC, Venture Capital

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SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seeking outside funding from Angels or VCs – or fund initially through a bootstrap approach. There are many factors that should be considered in this decision, some of which are the specifics of the market you are entering, your own […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: Angel investors, B2B, bootstrap, business model, CEO, consultant, consulting, consumer software, early stage, fundraising, high tech, management, market, Phil Morettini, PJM Consulting, Product Development, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]

Filed Under: Corporate Strategy, Financing, Operations, Startup/Early Stage, Uncategorized Tagged With: B2B, budget, CEO, channel, channel sales, consultant, consulting, consumer software, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Phil Morettini, PJM Consulting, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini Leave a Comment

6 Biggest Obstacles That Startup Software Management Teams Must Overcome

You’ve found a hole in a software market segment. Maybe it came about because of a personal need that you couldn’t find a product to fulfill, or your VAR or consulting company realized that customers were asking for the same custom solution over and over again. There are many ways that software startup companies are […]

Filed Under: Corporate Strategy, Financing, General Management, sales, Software/Product Development, Startup/Early Stage Tagged With: CEO, channel sales, consultant, Corporate Culture, direct sales, early stage, Phil Morettini, PJM Consulting, product, Product Development, SaaS, software, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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