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By Phil Morettini Leave a Comment

Securing the First 100 Customers for Your SaaS Startup

You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]

Filed Under: SaaS, sales, Startup/Early Stage Tagged With: business model, CEO, channel sales, consultant, customer acquisition, early stage, marketing, Phil Morettini, PJM Consulting, Promotion, startup

By Phil Morettini Leave a Comment

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, tech startup, tech startups, technology, Venture Capital

By Phil Morettini 1 Comment

6 Egregious Habits of IT Company CEOs

When I got my first job in the IT industry at HP way back when, the enlightened management style that I encountered was a revelation. I had worked early in my career at large, “old-school” industrial companies where “top down”, authoritarian management approaches (and other practices much worse) were still the norm. The management style […]

Filed Under: General Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, early stage, financial management, high tech, innovation, IT, IT Company, management, Phil Morettini, PJM Consulting, SaaS, software, startup, tech, technology, top down decisions

By Phil Morettini Leave a Comment

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: AI, Angel investors, B2B, bootstrap, business model, CEO, consumer software, early stage, fundraising, high tech, management, market, Product Development, SaaS startup, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: B2B, budget, CEO, channel, channel sales, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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