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By Phil Morettini Leave a Comment

Hiring to your Tech Company Culture

I’ve always believed that the care and maintenance of a tech company culture is extremely important. One of the most important factors confronting executive management in a growing tech company. I’ve both written about and produced a video on this topic in the past. If you buy into the premise that your corporate culture is […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, consumer software, Corporate Culture, early stage, growth, hardware, high tech, management, SaaS, software, startup, strategy, tech, tech company culture, technology

By Phil Morettini Leave a Comment

Business Diversification vs. Focus in Tech Companies

What are the biggest factors that drive a company toward either a relentless focus on its core business or a penchant for business diversification? In my experience, the background, personal experiences, and attitudes of the CEO or founders. It really depends upon what these folks are used to and comfortable with. A CEO who came […]

Filed Under: Business Development, Business Models, Corporate Strategy, Mergers & Acquisitions, Startup/Early Stage Tagged With: business focus, business model, CEO, diversification, early stage, growth, hardware, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, strategic advantage, strategic planning, strategy, tech, technology

By Phil Morettini 1 Comment

Tech Company Employee Stock Options

One mildly controversial topic in our industry is whether to provide employee stock options broadly within a tech company. Mind you, this isn’t very controversial in VC-funded companies. The only discussion in that environment is usually about how much and to whom, not whether. But VC-backed companies represent only a tiny fraction of the total […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, Corporate Culture, early stage, employee equity participation, employee stock options, high tech, management, software, startup, startup equity, stock options, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Tech Company Leadership, Followers & Managing Up

A lot of people think the secret to good tech company leadership is being smart and decisive. Or maybe they believe the most important aspect is being able to inspire the troops. Or to provide adequate resources for company success. All of that is important, of course. But I think that there are other important […]

Filed Under: General Management Tagged With: CEO, Corporate Culture, decision making, decisions, follower, Hewlett Packard, high tech, HP, HP Way, leadership, managing up, strategy, tech, tech company, tech company leadership

By Phil Morettini 5 Comments

VERY Early Stage Tech Sales & Marketing

There is a lot of different stuff written about sales and marketing, and even more specifically, tech sales & marketing. Much of it is very good. Some is awful. What I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, these […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, sales, Startup/Early Stage Tagged With: B2B, business model, CEO, direct sales, distributor, early stage, hardware, high tech, market, marketing, product marketing, Promotion, sales, sales force, software, startup, strategy, tech, tech sales, tech sales & marketing, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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