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Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series
Musings on Software Market Segmentation and TV Morning Shows
Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]
Separating Technology Wheat from the Chaff
New ideas, technologies, and products come down the pike rapidly in software and hardware businesses. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long-run, big-time hits. How can you tell which products will become hits out of a sea of […]
Is Your Tech Business Marketing or Sales Driven?
Software and hardware businesses are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies, and so on. However, one of the more important ways to segment tech businesses isn’t often discussed. That is by tech business marketing and sales. Is the company sales-driven or marketing-driven in its […]
