If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Technology Monetization Strategies, Loss Leaders and the Network Effect
Often, software, hardware, and Internet entrepreneurs pursue passion projects or come across one of those “great ideas”. Those ideas that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company. But unfortunately, the list of key ingredients to […]
Is Microsoft Mobile Office Going Freemium a Good Move?
As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]
Accessing Remote Software Markets
More often than not, software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. This occurs when a home market focus is intended to build an initial reference customer list of 10-20 customers, or lasts until the company establishes […]
