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You are here: Home / Archives for consumer software

By Phil Morettini 3 Comments

The Return of Customer Service?

Bad Customer Service is one of my hot buttons and what I feel is an undervalued area for many consumer and B2B tech company CEOs. As a result, it’s not considered a “core” area of the business and receives far too little attention from senior management. I’ve said in the past that not only is […]

Filed Under: Corporate Strategy, General Management, Operations Tagged With: B2B, B2C, CEO, consulting, consumer software, customer service, customer support, directv, high tech, marketing, salesforce, software, T-Mobile

By Phil Morettini Leave a Comment

SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

By Phil Morettini 3 Comments

The Microsoft Reorg – Good or Bad Idea?

By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS Tagged With: Apple, B2B, Ballmer, business model, Centralized, CEO, consultant, consulting, consumer software, decentralized management, growth, high tech, management, Microsoft, Organizational Structure, P&L, Phil Morettini, PJM Consulting, SaaS, software, strategy, tech, technology, Wall Street

By Phil Morettini 5 Comments

How Important Is Ease-Of-Use In The Software Business?

In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]

Filed Under: enterprise software, Product Marketing/Management, SaaS, Software/Product Development Tagged With: B2B, B2C, community support, consumer software, ease of use, low touch, open source, product, Product Development, product management, progressive disclosure, SaaS, software, software ease of use, software help, software wizard, sofware usability, UI

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the trends in the software business over the last decade or so has been the use of the “Freemium” business model. For those unfamiliar with the term, a Freemium software business model is characterized by an entry-level version of your software that is free to users forever. This business model has been used […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management Tagged With: B2B, B2C, business model, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, Online Marketing, open source, product marketing, Promotion, SaaS, software, strategy, viral marketing

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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