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You are here: Home / Archives for product management

By Phil Morettini Leave a Comment

SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

By Phil Morettini 2 Comments

The Tech Company Equivalent of the Canary in the Mineshaft

For those puzzled by the title above, long ago, canaries were used in the mining industry as leading indicators of a looming catastrophe underground. When the canary was overcome by/died from dangerous levels of gas in the mine, things were about to get very bad. And it was time to get out. So what’s the comparable […]

Filed Under: General Management, sales Tagged With: Canary in the coal mine, Canary in the mine, canary in the mineshaft, CEO, channel sales, direct sales, hardware, marketing, Product Development, product management, product marketing, sales, sales force, software, tech, technology, Vice President of Sales, VP Sales

By Phil Morettini 5 Comments

How Important Is Ease-Of-Use In The Software Business?

In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]

Filed Under: enterprise software, Product Marketing/Management, SaaS, Software/Product Development Tagged With: B2B, B2C, community support, consumer software, ease of use, low touch, open source, product, Product Development, product management, progressive disclosure, SaaS, software, software ease of use, software help, software wizard, sofware usability, UI

By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, Product Marketing/Management, Startup/Early Stage Tagged With: B2B, B2C, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Pricing, product, Product Development, product management, product marketing, Retail, retail software, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Separating Technology Wheat from the Chaff

New ideas, technologies, and products come down the pike rapidly in software and hardware businesses. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long-run, big-time hits. How can you tell which products will become hits out of a sea of […]

Filed Under: Corporate Strategy, General Management, market research, Product Marketing/Management Tagged With: B2B, CEO, channel, consumer software, cost, cure looking for a disease, defensible, distribution, hardware, high tech, management, market, marketing, patent, product, product management, software, startup, strategic planning, strategy, tech, technology, trade secret, VC, Venture Capital

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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