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By Phil Morettini Leave a Comment

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, tech startup, tech startups, technology, Venture Capital

By Phil Morettini Leave a Comment

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: AI, Angel investors, B2B, bootstrap, business model, CEO, consumer software, early stage, fundraising, high tech, management, market, Product Development, SaaS startup, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: B2B, budget, CEO, channel, channel sales, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: AI coding tools, AI product benefits, channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

Tech Company Employee Stock Options

One mildly controversial topic in our industry is whether to provide employee stock options broadly within a tech company. Mind you, this isn’t very controversial in VC-funded companies. The only discussion in that environment is usually about how much and to whom, not whether. But VC-backed companies represent only a tiny fraction of the total […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, Corporate Culture, early stage, employee equity participation, employee stock options, high tech, management, software, startup, startup equity, stock options, strategy, tech, technology, VC, Venture Capital

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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