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By Phil Morettini Leave a Comment

A Software Startup Video Case Study

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, Mergers & Acquisitions, sales, Software/Product Development, Startup/Early Stage, VARs, Videos Tagged With: B2B, channel, channel sales, consultant, direct sales, distribution, distributor, early stage, high tech, M&A, management, marketing, Phil Morettini, PJM Consulting, product, Product Development, software, startup, strategy, tech, technology, VAR

By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are 3 major programs on at the start of the day: NBC’s Today Show (for a long time the traditional market leader), ABC’s Good Morning America […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, Pricing, Product Marketing/Management, Retail, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Separating Technology Wheat from the Chaff

In software and hardware businesses new ideas, technologies and products come down the pike at a rapid-fire pace. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long run, big time hits. How can you tell which products will become hits […]

Filed Under: Business Development, Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, consultant, consumer software, copyright, cost, cure looking for a disease, defensible, distribution, hardware, high tech, management, market, marketing, patent, Phil Morettini, PJM Consulting, product, product management, software, startup, strategic planning, strategy, tech, technology, trade secret, VC, Venture Capital

By Phil Morettini Leave a Comment

Is Your Tech Business Marketing or Sales Driven?

Software and hardware business are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies and so on. But one of the more important ways to segment tech businesses, which isn’t often discussed, is whether the company is sales-driven or marketing-driven in their customer acquisition strategies. A balanced […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Marcom, Online Marketing, Pricing, Product Marketing/Management, Promotion, SaaS, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, channel sales, consultant, consulting, direct sales, distribution, early stage, hardware, high tech, management, market, marketing, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, tech, technology

By Phil Morettini 3 Comments

Creating a Distribution Channel Where One Doesn’t Exist

One of the least well understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated, but in reality it’s extremely difficult. There are many subtleties that are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, enterprise software, hardware, sales, VARs Tagged With: alternative distribution, business model, channel sales, consulting, distribution, distributor, hardware, high tech, market, non-traditional distributor, Phil Morettini, PJM Consulting, reseller, Retail, software, strategy, tech, technology, VAR

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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