Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]
Musings on Software Market Segmentation and TV Morning Shows
Separating Technology Wheat from the Chaff
New ideas, technologies, and products come down the pike rapidly in software and hardware businesses. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long-run, big-time hits. How can you tell which products will become hits out of a sea of […]
Is Your Tech Business Marketing or Sales Driven?
Software and hardware businesses are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies, and so on. However, one of the more important ways to segment tech businesses isn’t often discussed. That is by tech business marketing and sales. Is the company sales-driven or marketing-driven in its […]
Creating a Distribution Channel Where One Doesn’t Exist
One of the least well-understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated. But in reality, it’s extremely difficult. Many subtleties are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a distribution channel strategy for […]
