I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are 3 major programs on at the start of the day: NBC’s Today Show (the traditional market leader), ABC’s Good Morning America (the perennial runner-up) and […]
Musings on Software Market Segmentation and TV Morning Shows
Separating Technology Wheat from the Chaff
In software and hardware businesses new ideas, technologies and products come down the pike at a rapid-fire pace. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long run, big time hits. How can you tell which products will become hits […]
Is Your Tech Business Marketing or Sales Driven?
Software and hardware business are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies and so on. But one of the more important ways to segment tech businesses, which isn’t often discussed, is whether the company is sales-driven or marketing-driven in their customer acquisition strategies. A balanced […]
Creating a Distribution Channel Where One Doesn’t Exist
One of the least well understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated, but in reality it’s extremely difficult. There are many subtleties that are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a […]
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