This is an age-old question facing software and hardware companies. In this article, we’ll examine the pros and cons of each common choice for your international expansion, including the specific conditions that should drive your decision process. These two basic options confront a tech company considering a foray outside of their home market: Set up […]
Choosing an Advisory Board for your Tech Company
Advisory Boards have become a chic addition to software and hardware companies over the last decade or so. According to the Industry Association Advisory Board Centre’s 2021 annual report, there has been a 52% increase globally in organizations utilizing advisory boards as part of their governance structure since 2019. It’s a trend. Let’s assume an […]
How Soon Should Your Software or Hardware Company Go International?
This is a question that frankly doesn’t come up often enough at early-stage tech companies. There is usually an assumption that you first conquer your home market. Then sometimes WAY, WAY down the road when you are already flush and successful, it will be time for international market entry. US-based tech companies are most guilty […]
Selling SaaS through the VAR Channel
The move toward Software-as-a-Service (SaaS) has been the strongest trend in the software business in recent memory. It changed the software business model in several fundamental ways. For this article, I will assume the reader has a basic understanding of the SaaS business model. I’m also assuming a basic understanding of what a Value Added […]
Growing from a Startup to a Mid-Market Software or Hardware Company
Every stage of a company’s growth holds unique challenges. In my opinion, the startup phase until about $2M in revenue for a software company is the hardest. The “hardest” analogy for hardware companies would be around startup to $10M. That’s because hardware company revenue is usually higher at the same “stage”. But growing a business […]
