This is an age-old question facing software and hardware companies. In this article we’ll examine the pros and cons, as well as the specific conditions that should drive your decision process. Two basic options confront a tech company considering a foray outside of their home market: Set up your own subsidiary, hiring your own employees […]
Choosing an Advisory Board for your Tech Company
Advisory Boards have become a very chic addition to software and hardware companies over the last 5 or 10 years. So what are the key criteria you should use in putting together an advisory board? We’ll examine this issue below. Prior to the 5-10 year period mentioned above, it was rare to hear of a […]
How Soon Should Your Software or Hardware Company Go International?
This is a question that frankly doesn’t come up often enough at early stage tech companies. There is usually an assumption that you first conquer your home market and then sometime WAY down the road when you are already flush and successful, it will be time to expand internationally. US-based tech companies are most guilty […]
Selling SaaS through the VAR Channel
The move toward Software-as-a-Service (SaaS) has been the strongest trend in the software business in recent memory. It changes the software business model in a number of fundamental ways. For the purposes of this article, I’m assuming the reader has a basic understanding of the SaaS business model. I’m also going to assume a basic […]
Growing from a Startup to a Mid-Market Software or Hardware Company
Every stage of a company’s growth holds unique challenges. In my opinion, the startup phase until to about $2M in revenue for a software company as well as startup to $10M for a hardware company is the hardest stretch of all. But growing a business is almost always hard and there are several natural revenue […]
