So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]
Transparency vs. Protecting Tech IP
The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high tech world. It does get discussed on a piecemeal basis, as the need to disclose something sensitive to a customer or partner pops up. In general, I’ve […]
Hiring to your Tech Company Culture
I’ve always believed that the care and maintenance of a tech company culture is one of the most important factors confronting executive management in a growing tech company. I’ve both written about and produced a video on this topic in the past. If you buy into the premise that your corporate culture is important, your […]
Business Diversification vs. Focus in Tech Companies
In my experience, the biggest factors which drives a company toward either a relentless focus on their core business or a penchant for adding new businesses is the background, personal experiences and attitudes of the CEO or founders. It really depends upon what these folks are used to and comfortable with. A CEO who came […]
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