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By Phil Morettini 1 Comment

The Tech Startup Company: Filling in the Gaps

There are a lot of ways to look at the journey of starting and growing a tech startup company to maturity. One way to look at it is like solving a puzzle. A big, scary, complex puzzle with thousands of shapes, colors and pieces. Every tech startup, from the most royal, well-funded ones to the […]

Filed Under: Corporate Strategy, General Management, Interim Executive Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, Product Development, SaaS, software, startup, tech, technology

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7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is long. I often say starting a software or hardware company is barely a rational act. The deck is stacked against tech startups. And the odds of success are almost invariably quite long. But some aspects […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, early stage, hardware, high tech, management, software, startup, startup founder, strategy, tech, tech startup, tech startups, technology, Venture Capital

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Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some email marketing, PPC, SEO, etc. Most likely accelerated by the fast-emerging AI tools of today. If your software or hardware company is more mature, you’ve done a LOT of these and probably a lot more in […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: AI agent, AI lead generation, AI lead nurturing, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

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Transparency vs. Protecting Tech IP

The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high-tech world. It does get discussed piecemeal, like when the need to disclose something sensitive to a customer or partner pops up. In general, I’ve found folks tend […]

Filed Under: Corporate Strategy Tagged With: business model, business models, consultant, consulting, hardware, high tech, intellectual property, IP, IP disclosure, IP protection, management, product, Product Development, proprietary information, SaaS, software, software development, tech, tech IP, technology

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Hiring to your Tech Company Culture

I’ve always believed that the care and maintenance of a tech company culture is extremely important. One of the most important factors confronting executive management in a growing tech company. I’ve both written about and produced a video on this topic in the past. If you buy into the premise that your corporate culture is […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, consumer software, Corporate Culture, early stage, growth, hardware, high tech, management, SaaS, software, startup, strategy, tech, tech company culture, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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