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By Phil Morettini Leave a Comment

The Tech Startup Company: Filling in the Gaps

There are a lot of ways to look at the journey of starting and growing a tech startup company to maturity. One way to look at it is like solving a puzzle. A big, scary, complex puzzle with thousands of shapes, colors and pieces. Every tech startup, from the most royal, well-funded ones to the […]

Filed Under: Corporate Strategy, General Management, Interim Executive Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, Product Development, SaaS, software, startup, tech, technology

By Phil Morettini Leave a Comment

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, tech startup, tech startups, technology, Venture Capital

By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

By Phil Morettini Leave a Comment

Transparency vs. Protecting Tech IP

The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high tech world. It does get discussed on a piecemeal basis, as the need to disclose something sensitive to a customer or partner pops up. In general, I’ve […]

Filed Under: Business Models, Corporate Strategy, Software/Product Development Tagged With: business model, consultant, consulting, hardware, high tech, intellectual property, IP, IP disclosure, IP protection, management, Phil Morettini, PJM Consulting, product, Product Development, proprietary information, software, tech, technology

By Phil Morettini Leave a Comment

Hiring to your Tech Company Culture

I’ve always believed that the care and maintenance of a tech company culture is one of the most important factors confronting executive management in a growing tech company. I’ve both written about and produced a video on this topic in the past. If you buy into the premise that your corporate culture is important, your […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, consumer software, Corporate Culture, early stage, growth, hardware, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy, tech, tech company culture, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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