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You are here: Home / Archives for SaaS startup

By Phil Morettini 1 Comment

Are Angel Investors Right for your Hardware or Software Business?

As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions,  a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment.  In addition, for many companies VC funding […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel Funding, angel investment, Angel investors, friends and family funding, Funding Rounds, fundraising, hardware, SaaS, SaaS startup, software, Startup Management, tech, VC, VC funding

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Are You Cut Out to Be a Tech Entrepreneur?

Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]

Filed Under: Startup/Early Stage Tagged With: becoming a tech entrepreneur, entrepreneur, Entrepreneurship, SaaS startup, software, startup, Startup Management, tech entrepreneur

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Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini 2 Comments

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

By Phil Morettini Leave a Comment

Planning your SaaS MVP

Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]

Filed Under: Product Marketing/Management, SaaS, Software/Product Development Tagged With: minimum viable product, minimum viable product software, MVP product, mvp software, Phil Morettini, PJM Consulting, Product Development, SaaS MVP, SaaS startup, software, Software Product, software product management, software product marketing

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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