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By Phil Morettini Leave a Comment

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: AI, Angel investors, B2B, bootstrap, business model, CEO, consumer software, early stage, fundraising, high tech, management, market, Product Development, SaaS startup, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: B2B, budget, CEO, channel, channel sales, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini Leave a Comment

Transparency vs. Protecting Tech IP

The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high-tech world. It does get discussed piecemeal, like when the need to disclose something sensitive to a customer or partner pops up. In general, I’ve found folks tend […]

Filed Under: Corporate Strategy Tagged With: business model, business models, consultant, consulting, hardware, high tech, intellectual property, IP, IP disclosure, IP protection, management, product, Product Development, proprietary information, SaaS, software, software development, tech, tech IP, technology

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: AI coding tools, AI product benefits, channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, distribution channels, early stage, Enterprise Software, general management, growth, hardware, high tech, management, product, Product Development, software, startup, strategy, tech

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
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Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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