Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]
Strategic Fundraising Decisions
Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]
Technology Acceleration
Technology is a GOOD THING. Well, most of the time it is. I’m sure you’ve seen articles bemoaning the NEGATIVE role that technology advancement has played in our lives. I have recently joined the ranks of those doing the bemoaning. Gadgets are Great Don’t get me wrong—I’m a tech guy through and through. I’ve chosen […]
Do High Tech Acquisitions Make Sense?
I was reading a while back about one of the many proposed tech acquisitions happening at any given time, a merger between two well known technology companies. Two very major technology companies, one making a comeback from bankruptcy and the other mired in a long slump, with several years of negative predictions about their business […]
High Tech Management & Leadership
What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be endlessly affable and convince people to do what you want, by the strength of likeability and personal relationships? Maybe getting people to perform by fear or grudging respect that […]
