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By Phil Morettini 2 Comments

Can You Do an Internal Startup Within a Large Corporation?

This is an interesting question. For the purposes of this article, we will define an internal startup as a new business unit which doesn’t fit neatly within the confines of larger, mature company’s existing business activities. The general answer seems like it should be “yes”! But in practice, there are many unique “gotchas” which can […]

Filed Under: Business Models, Corporate Strategy, Startup/Early Stage Tagged With: business model, consultant, Corporate Culture, corporate startup, early stage, growth, high tech, internal startup, intrapreneur, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, VC

By Phil Morettini 1 Comment

Building a SaaS Company on a Budget by Outsourcing

SaaS companies are started in many different ways. Some have a big idea, go get Angel or VC funding and start hiring executives and employees in droves. Others grow out of an existing business such as a software services company or a VAR. But what about the guy or gal that has an idea on […]

Filed Under: Business Models, Corporate Strategy, SaaS, Startup/Early Stage Tagged With: bootstrap, CEO, consultant, consulting, early stage, Interim Executive, interns, management, online marketplaces, outsourcing, Phil Morettini, PJM Consulting, Product Development, SaaS startup, software, Software as a Service, software business model, software development, startup, startup budget, startup outsourcing, temp agencies, VC

By Phil Morettini Leave a Comment

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: AI, Angel investors, B2B, bootstrap, business model, CEO, consumer software, early stage, fundraising, high tech, management, market, Product Development, SaaS startup, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: B2B, budget, CEO, channel, channel sales, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: AI coding tools, AI product benefits, channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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