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You are here: Home / Archives for B2C

By Phil Morettini Leave a Comment

The Return of Customer Service?

Bad Customer Service is one of my hot buttons and what I feel is an undervalued area for many consumer and B2B tech company CEOs. As a result it’s not considered a “core” area of the business and receives far too little attention from senior management. I’ve said in the past that not only is […]

Filed Under: B2C, Corporate Strategy, General Management, Operations Tagged With: B2B, CEO, consultant, consulting, consumer software, customer service, customer support, high tech, marketing, Phil Morettini, PJM Consulting, software

By Phil Morettini Leave a Comment

SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

By Phil Morettini 3 Comments

How Important Is Ease-Of-Use In The Software Business?

In a phrase–it’s ABSOLUTELY CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. While this appears obvious to anyone with software industry experience, in practice a really intuitive user interface is actually quite difficult to achieve in practice. It really doesn’t matter if you’re in B2B or B2C–building […]

Filed Under: B2C, enterprise software, Product Marketing/Management, SaaS, Software/Product Development Tagged With: B2B, community support, consulting, consumer software, ease of use, low touch, open source, Phil Morettini, PJM Consulting, product, Product Development, product management, progressive disclosure, SaaS, software, software help, software wizard, UI

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]

Filed Under: B2C, Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, Promotion Tagged With: B2B, business model, consultant, consulting, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, open source, Phil Morettini, PJM Consulting, product marketing, Promotion, SaaS, software, strategy, viral marketing

By Phil Morettini 1 Comment

Is a Strong Rolodex Important in Technology Businesses?

I get this comment all the time: “We’re looking for a VP-Sales/VP-Business Development/Sales Manager/Sales Rep with a strong Rolodex in the (pick your market segment) market”. Obviously I’m using “Rolodex” as a generic term in these days of CRM software. But how important is a strong Rolodex in the IT business, really? In my opinion, […]

Filed Under: B2C, Business Development, Corporate Strategy, enterprise software, General Management, hardware, sales, Startup/Early Stage Tagged With: B2B, consultant, consulting, CRM, direct sales, early stage, hardware, high tech, investor, management, market, market segment, marketing, Phil Morettini, PJM Consulting, product marketing, rolodex, sales force, semiconductor, software, startup, strategy, tech, technology, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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