It’s known by several names: PPC or Pay Per Click advertising, CPC or Cost Per Click advertising, or sometimes by the best known PPC advertising engine, Google Adwords. Pay Per Click advertising is no longer new; as a result, much of the “easy” money has already been made. But I’m struck by how many companies […]
Search Engine Optimization (SEO) Through Online Bookmarking
I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics […]
Publishing White Papers on the Web
Let’s talk about another great way of promoting your High Tech product or business on the Internet. One of the best ways to bring QUALIFIED prospects to your site is by publishing whitepapers. In a previous column, I wrote about WhitePaperSource.com. This is still a great place to start if you are thinking about writing […]
Link Building for Free
As most everyone who isn’t a newbie to Search Engine Optimization (SEO) knows, building links is one of the most important activities to excel at, if you want to eventually rank high on the Search Engine results pages. But how do you accomplish this? When you are first getting started, it seems to be a […]
Will Web 2.0 Lead to a New Bubble?
So there’s a new “next big thing” happening in the high tech world–that’s feels very, very familiar. In fact, it seems a lot like “déjà vu all over again”, to quote one of my all time favorite philosophers–Yogi Berra. I’m talking about the Web 2.0 phenomenon. The question I present is–what’s the difference between Web […]
