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You are here: Home / Archives for Social media

By Phil Morettini 19 Comments

Social Media Marketing for B2B Tech Companies

By now, every company has grasped the importance of having a social media presence on the web. However, in discussions with potential clients and others, I am amazed at how many folks still have done little in social media marketing. Most have at least dipped their toe in the water, but their activity level fits […]

Filed Under: Online Marketing, Promotion, Social media Tagged With: B2B, Facebook, Google, high tech, Linkedin, management, market, marketing, Online Marketing, Promotion, Social media, Social Media Marketing, software, software social media marketing, strategy, tech, technology, Twitter, website, YouTube

By Phil Morettini 1 Comment

Is Google Actually Good or Evil?

I know this has been a topic that’s been discussed at length by many other folks. But a recent personal experience caused me to explore it further. I recently transitioned my Blog from Google’s Blogger platform to WordPress. Like most software transitions, it was a bit of work, and somewhat painful. Thankfully being from the […]

Filed Under: Online Marketing, Social media Tagged With: Blogspot, FTP, online advertising, seo, web hosting

By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 2 Comments

All atwitter About Twitter Marketing

There’s been a lot said and written about the newest Social Media craze, Twitter. Particularly in the popular press, there’s also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I’d give it a shot, and throw in my two cents on what […]

Filed Under: Online Marketing, Promotion, Social media Tagged With: 140 character limit, blog, branding, business, communications, deep links, keyword, marketing, micro blog, Social media, Twitter

By Phil Morettini Leave a Comment

More SEO Tools

From time to time, I let you know about some of the more useful (out of the abundant crop available on the Internet!) online tools for Search Engine Optimization (SEO) that I have come across. So here’s the latest batch of valuable, and free, widgets that I’ve found: The first is a site that checks […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, Social media Tagged With: anchor text, backlinks, consulting, deep links, internet, Keywords, marketing, PJM Consulting, seo, website

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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