A while back, I got off the phone with AT&T “customer care”. It was an unusually frustrating experience, even by the standard of dealing with a multi-billion-dollar corporation that has roots as a regulated utility. I had been transferred among 6 different departments over the period of a couple of days. I’d finally had enough. […]
Software Product/Market Fit
Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
The Remote Office in Tech Sales & Marketing
The discussion on whether tech companies need remote offices has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends upon many factors. Including but not limited to: Your personal […]
The Shelf Life of the Tech Company CMO
This is a topic that probably isn’t debated all that much. Except for among software and hardware company CMOs & VPs of Marketing! But I think it’s an important management topic nonetheless. How long – and more importantly, how effective- the top marketing executive of your company is will tell a lot about the overall […]
VERY Early Stage Tech Sales & Marketing
There is a lot of different stuff written about sales and marketing, and even more specifically, tech sales & marketing. Much of it is very good. Some is awful. What I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, these […]
