From time to time, I let you know about some of the more useful (out of the abundant crop available on the Internet!) online tools for Search Engine Optimization (SEO) that I have come across. So here’s the latest batch of valuable, and free, widgets that I’ve found: The first is a site that checks […]
Search Engine Optimization (SEO) Through Online Bookmarking
I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics […]
High Tech Article Marketing on the Internet
Many companies these days have focused their marketing efforts online, for pretty obvious reasons. The Internet has a dominant role in most markets from a marketing perspective. It is now the main source of information in most industries. In many, it has also become the actual center of revenue, via e-commerce activities on company websites […]
SEO From an IT Company CEO Perspective
Digital Marketing has been the mainstream marketing method for a long time now. But Digital or Internet Marketing means different things to different people. Social media marketing, banner advertising, pay-per-click ads, email newsletters, direct email marketing, affiliate marketing, electronic press releases, etc., all fit in the digital marketing bucket. Any and all of these may […]
High Tech Product Promotion
In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]
