Every company would like to market its products in the largest possible market niche. So point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company, some markets are “too large”. How can that be? Isn’t the larger the market, the better? In a word: “No”. […]
Market Research for Software Products
Software product market research is one of the most important activities in any software business. Whether you have a clean-sheet startup company or a multi-billion-dollar industry giant, this is crucial. It matters not whether you produce on-premise products, SaaS, Open Source, mobile software, etc. Building products that meet marketplace needs and that the target audience […]
How Important Is Ease-Of-Use In The Software Business?
In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]
BYOD, Enterprise Mobile ISVs and Cross-Platform Support
One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]
Software Company Diversification
Software company management teams must make many difficult strategic decisions. One is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket.”How much software company diversification is desirable? The answer certainly depends on the details. One obvious way of differentiating how much diversification is appropriate […]
