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By Phil Morettini Leave a Comment

A Software Startup Video Case Study

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, Mergers & Acquisitions, sales, Software/Product Development, Startup/Early Stage, VARs, Videos Tagged With: B2B, channel, channel sales, consultant, direct sales, distribution, distributor, early stage, high tech, M&A, management, marketing, Phil Morettini, PJM Consulting, product, Product Development, software, startup, strategy, tech, technology, VAR

By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, Product Marketing/Management, Startup/Early Stage Tagged With: B2B, B2C, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Pricing, product, Product Development, product management, product marketing, Retail, retail software, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Separating Technology Wheat from the Chaff

New ideas, technologies, and products come down the pike rapidly in software and hardware businesses. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long-run, big-time hits. How can you tell which products will become hits out of a sea of […]

Filed Under: Corporate Strategy, General Management, market research, Product Marketing/Management Tagged With: B2B, CEO, channel, consumer software, cost, cure looking for a disease, defensible, distribution, hardware, high tech, management, market, marketing, patent, product, product management, software, startup, strategic planning, strategy, tech, technology, trade secret, VC, Venture Capital

By Phil Morettini 4 Comments

Optimal Levels of Formal Process in High Tech Companies

The level of formal process in an organization is a pretty esoteric topic. I haven’t seen it discussed very often, or in very much depth. Yet I believe it is critically important to any CEO looking to grow a company, particularly a software or hardware technology-based company. I believe it is so important that how […]

Filed Under: Corporate Strategy, General Management, Operations, Software/Product Development, Startup/Early Stage Tagged With: business model, chaos, early stage, formal process, growth, hardware, high tech, innovation, management, market, process, process controls, process-oriented, product, Product Development, product management, product marketing, software, startup, strategy, structure, tech, technology

By Phil Morettini 7 Comments

Starting Software Product Businesses Within Service Companies

My consulting practice mainly focuses on commercial software product businesses, whether traditionally licensed, mobile, open source or SaaS. Or some combination of all of these. Many software product businesses are originally organized with that specific purpose in mind. But a remarkable number of others started from within another business. Let’s take a look at software […]

Filed Under: Business Models, Software/Product Development, Startup/Early Stage Tagged With: capitalization, consultant, consulting, consumer software, Corporate Culture, End User, Government Contractor, hardware, high tech, marketing, outsourcing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, software, Software Consulting, Software Product, Software services, startup, strategy, Systems, VAR

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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