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By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 5 Comments

VERY Early Stage Tech Sales & Marketing

There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]

Filed Under: Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, sales, Startup/Early Stage Tagged With: B2B, business model, CEO, consultant, consulting, direct sales, distributor, early stage, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

By Phil Morettini 2 Comments

What the Heck is Customer Development?

The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]

Filed Under: Business Development, Business Models, Corporate Strategy, market research, Product Marketing/Management, Promotion, sales, Software/Product Development, Startup/Early Stage Tagged With: business model, channel sales, consultant, consulting, customer development, early stage, hardware, high tech, lean, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, software, startup, strategy

By Phil Morettini Leave a Comment

Webinar Marketing for Software Companies

Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual  priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]

Filed Under: Marcom, Online Marketing, Promotion, SaaS, Social media Tagged With: B2B, consultant, consulting, discussion forums, Facebook, high tech, high touch, Linkedin, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, SaaS, sales, Social Media Marketing, software, Software as a Service, tech, technology, Twitter, webinar, Webinar content, webinar marketing, webinar promotion

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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