PJM Consulting

  • Home
  • About Us
  • Services
    • General Management Consulting
    • Interim Executive Management
    • Product Management & Marketing
    • SaaS Management Consulting
    • Business Development Services
    • Distribution Channels
    • Digital Marketing Services
    • Sales Management Consulting
  • Morettini On Management Blog
  • Resources
    • NEWS
    • Morettini on Management Videos
    • LINKS
  • Contact Us
You are here: Home / Archives for Promotion

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]

Filed Under: B2C, Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, Promotion Tagged With: B2B, business model, consultant, consulting, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, open source, Phil Morettini, PJM Consulting, product marketing, Promotion, SaaS, software, strategy, viral marketing

By Phil Morettini 3 Comments

Software Product Marketing: Horizontal vs. Vertical

An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Product Marketing/Management, Promotion, SaaS, Software/Product Development Tagged With: business model, channel sales, consultant, consulting, early stage, horizontal market, horizontal marketing, marketing, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, Promotion, SaaS, Software as a Service, software product marketing, strategy, traditionally licensed, VAR, vertical market

By Phil Morettini Leave a Comment

Is Your Tech Business Marketing or Sales Driven?

Software and hardware business are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies and so on. But one of the more important ways to segment tech businesses, which isn’t often discussed, is whether the company is sales-driven or marketing-driven in their customer acquisition strategies. A balanced […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Marcom, Online Marketing, Pricing, Product Marketing/Management, Promotion, SaaS, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, channel sales, consultant, consulting, direct sales, distribution, early stage, hardware, high tech, management, market, marketing, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, tech, technology

By Phil Morettini 2 Comments

Social Media Marketing for B2B Tech Companies

By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: B2B, bookmark, community, consultant, consulting, delicions, digg, Facebook, Google, high tech, Linkedin, management, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, reddit, Social media, Social Media Marketing, software, strategy, stumbleupon, tech, technology, Twitter, website, YouTube

By Phil Morettini 9 Comments

Is Outbound Marketing Dead?

The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: blog, consulting, consumer software, content, content marketing, direct, high tech, inbound marketing, market, marketing, modern marketing, new marketing, Outbound Marketing, permission marketing, product management, product marketing, Promotion, pull, pull marketing, push, push marketing, seo, Social media, software, strategy

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next Page »

Article Categories

  • B2C
  • Business Development
  • Business Models
  • Corporate Strategy
  • Distribution Channels
  • enterprise software
  • Financing
  • General Management
  • hardware
  • Interim Executive Management
  • Marcom
  • market research
  • Mergers & Acquisitions
  • mid-market
  • Online Marketing
  • Operations
  • Pricing
  • Product Marketing/Management
  • Promotion
  • Retail
  • SaaS
  • sales
  • Social media
  • Software/Product Development
  • Startup/Early Stage
  • Uncategorized
  • VARs
  • Videos

Article Tags

B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

Article Archives

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

Follow Us On Your Favorite Social Media

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Reddit
  • LinkedIn
  • Email
  • RSS Feed

 

Privacy Policy

Subscribe to the Morettini on Management Newsletter, Hosted on LinkedIn:

© 2004-2022 PJM Consulting Some Rights Reserved