One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]
Software Product Marketing: Horizontal vs. Vertical
An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]
Is Your Tech Business Marketing or Sales Driven?
Software and hardware business are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies and so on. But one of the more important ways to segment tech businesses, which isn’t often discussed, is whether the company is sales-driven or marketing-driven in their customer acquisition strategies. A balanced […]
Social Media Marketing for B2B Tech Companies
By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]
Is Outbound Marketing Dead?
The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]
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