One of the trends in the software business over the last decade or so has been the use of the “Freemium” business model. For those unfamiliar with the term, a Freemium software business model is characterized by an entry-level version of your software that is free to users forever. This business model has been used […]
Software Product Marketing: Horizontal vs. Vertical
Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
Is Your Tech Business Marketing or Sales Driven?
Software and hardware businesses are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies, and so on. However, one of the more important ways to segment tech businesses isn’t often discussed. That is by tech business marketing and sales. Is the company sales-driven or marketing-driven in its […]
Social Media Marketing for B2B Tech Companies
By now, every company has grasped the importance of having a social media presence on the web. However, in discussions with potential clients and others, I am amazed at how many folks still have done little in social media marketing. Most have at least dipped their toe in the water, but their activity level fits […]
Is Outbound Marketing Dead?
There has been a slow but inescapable trend in marketing for years or even decades. During this time there has been a shift from “outbound marketing” towards “inbound marketing”. I use inbound marketing as a proxy for other terms as well such as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other […]
