Modern pay-per-click, or PPC advertising was pioneered in 1998 by Overture. Yahoo later bought this PPC pioneer. It hit its stride in 2000 when Google introduced the AdWords platform. I’ve managed PPC campaigns on platforms such as Google Ads for myself and my clients since 2003. So, while I haven’t been involved since the beginning, […]
Is SEO a Legitimate Marketing Technique?
I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major US networks. It went something like this: Lawyer: “What are you concerned about?” Client: “I’m concerned that the jury will have […]
White Papers in the High Tech and Software Marketing Mix
There are many marketing methods in Software and IT marketing that can be appropriate in some–but not all situations. I’d put White Papers in that category. The term “white paper” is a broadly used term, and can mean different things to different people. There are non-technical and technical white papers. I define a white paper […]
Trade Shows for Software & Technology Firms – Do They Still Make Sense?
Let’s talk about what for a lot of folks is a marketing method from a bygone era. I’m referring to the Trade Show, or Trade Fair as they’re called in most places outside of the US. At one point long ago, Trade Shows were a staple in almost every tech company’s marketing budget. Shows like […]
Which Online Advertising Platforms Should You Include in Your Marketing Mix?
I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]
